To Include Or Not To Include: Where and How to Talk About Your Side Hustle if You’re Job-Hunting
A client started a side hustle as a Health Coach and wondered if she should include that information on her resume and LinkedIn. For context, she’s been Technical Project Manager at various unrelated businesses, from a State office to a data center provider.
At the core of this question is strategy and cost-benefit tradeoff.
· Is posting the consulting role on LinkedIn going to attract clients?
· Will it put her current job at risk?
· Could it propel or impede opportunities with new full-time roles?
· What are the alternatives?
Let’s explore each of these questions further.
Attracting Clients via LinkedIn
LinkedIn is the first place consultants and entrepreneurs tend to go to try and find new clients. Many people believe LinkedIn is an “if you build it, they will come” strategy, but that couldn’t be farther from the truth.
Having a compelling LinkedIn profile is an essential first step, but it’s just that: a step.
From there, building an audience takes time and creativity. At the bare minimum, if you plan to attract clients via LinkedIn, you should:
