LinkedIn Engagement, Step 3: Stop Stressing About Posting — Start Commenting

One of my clients, Carla, told me a story that perfectly captures what it feels like to finally find your inroad on LinkedIn.

Years ago, she attended a local business mixer, where she felt completely out of her element. She hovered by the snack table, clutching a sparkling water, convinced everyone else there was born with a nametag and a killer elevator pitch.

Then she overheard someone talking about The Foo Fighters. (Her words: “Yes, I’m dating myself.”)

Without even thinking, she blurted out, “Their lyrics hit like therapy.”

Everyone cracked up, and just like that, she was in.
Not because she had a polished pitch or decades of experience.
Because she made a real, human connection.

That moment stuck with her.

And now, years later, as she’s navigating LinkedIn to grow her career, she realized it works the same way.

You don’t need to post perfectly.
You don’t need to be “a thought leader.”
You just need to join the conversation in a way that’s true to you.

Engagement > Content (at least at first)