LinkedIn Engagement, Step 2: Who Do You Want to Talk To?

When Beth was little, she spent an entire summer trying to catch frogs in a creek behind her house.

Every day, she’d run out with her net, only to come back soggy and empty-handed. Then her older cousin visited. He crouched by the water, totally still, and waited. Within minutes, he caught a frog with his bare hands.

“You can’t just splash around hoping they jump into your net,” he said.
“You’ve got to know where they hang out — and then listen.”

And that, my friends, is your job on LinkedIn.

Stop Trying to Talk to Everyone

One of job seekers’ biggest mistakes is blasting out content or connection requests without knowing who they’re trying to reach.

LinkedIn is not a billboard. It’s a room full of conversations. If you don’t know which ones you want to be in, you’ll waste time yelling into the void.

So, who do you want to talk to?

Your Target Audience = Your Future Allies

These are the people who can help move your career forward:

🎯 People at your dream companies (especially in your desired department)
🎯 Peers in similar roles (who can share insights or introduce you to…