LinkedIn Engagement, Step 1: What Do You Want to Be Known For?

You know those group projects in school where everyone gets assigned the same role on paper — “project manager” — but there’s always one person who ends up doing all the work, one who turns in late edits at 11:59 PM, and one who thinks memes are a communication strategy?

They all had the same title. But you knew who was who.

Same thing happens on LinkedIn. You might share a title — Project Manager, Recruiter, Financial Analyst — but your perspective is what sets you apart.

And if you want to stand out, get noticed, and build real traction on LinkedIn, you have to know what you want to be known for.

Let’s unpack that.

Your Job Title Is Not Your Brand

Most job seekers I talk to assume that their title or credentials are their calling card.

Nope.

I want to know:

• What do you believe in professionally?
• What kinds of problems get you fired up?
• What change do you want to be part of?

Let’s say you’re a Marketing Manager. Cool. But do you believe brand authenticity is more important than ROI? Are you passionate about DEI in advertising? Are you…